Dis-Content Writer
Using the right words since 2013

Let me tell you the most painful story – a girl walked into a bra! Since, we all know what that feels like, let’s take more than a moment to contemplate our life choices, now that we’ve already over analysed it a million times before. Now, that we have opened your eyes and hooks to this new world of no-fuss only-fun bralettes, let’s dig deeper (not as deep as the underwired bras dig into your skin) and find out about different styles of bralettes by BRAG. Classic Bralette – T

If you wear a bra, I feel sorry for you, hon; I got 99 problems but my bralette ain’t one! The time of flipping out if your bra strap is visible is long past, or maybe not, if you’re still holding on to your captors because of Stockholm syndrome (See what I did there?) Have you ever taken a moment to think that maybe tough love isn’t supposed to be that tough after all? Maybe all you need is a no hooks attached kinda relationship. It’s funny how we were raised to believe that

Honestly, I don’t really blame women for burning their bras. With hooks clawing into your skin and underwires stabbing your ribs, it only makes sense if you make the switch and acquaint yourself with the new kid on the block. Say hello to the bralette! The no-fuss, only fun innerwear that’ll not only support you but make sure that your style game is on point. So, what makes a bralette any different from a blood thirsty, soul sucking bra? Well, for starters, it has no underwir

Concept Note Message - Don’t let the core of your true self fade away on your journey to womanhood. While boys get to be boys (and men will be men), we are taught to be more than our age, to do more than asked, to give more than we get and to be women more than anything else. Through the video, we want to emphasize that women don’t have to give up on being “girls”. Voice Over Get up, stand up Grow up, but at your own pace. There’s no need to rush. A girl with dreams will beco

Concept Note BRAG girl doesn't display any mush. She's got pure love and respect for her momma but she has her own way of showing it. The idea is to play on 'Yo Mama' jokes with cheeky and funny 'My Mama' one liners that capture how the Brag girl feels about her mother in the form of posters.

INSIGHT Being a mama's boy inherently implies that every relationship with a female (girlfriend, wife, and daughter) a man has in his life will never be as important to him as the one with his mother. Calling a woman “Daddy’s girl” is often connected with beautiful imagery of her being the apple of her dad’s eye, but how often do we hear people saying “Mama’s Boy” in the same tone? IDEA Stemming from the insight, we run a campaign that calls out and celebrates this gentle rel

Concept Note Option 1: A semicolon is used to showcase that despite the hurdles and hardships, the person chose to continue his/her story and emerged victorious. Similarly, phoenix represents renewal, rebirth and the beginning of a new life. Both, the semicolon and phoenix, symbolize that the person has gone through difficult times, but has resurrected to rebuild his/her life better than before. The symbolic meaning of semicolon and phoenix are : ​ Life Time Rebirth Renewal T

Idea Inspired by Rabindranath Tagore's widely discussed poem, Where the mind is without fear, I've tried to pen down my idea of freedom. It's a passion project but I'll be using it for the brand. I'll be uploading an artwork as well. Where my body is without a bra and my breasts are held high Where innerwear is affordable Where my body has not been broken up into fragments By my bra's underwires Where styles come out from the depth of pop culture Where tireless effort