Brands
37599850_1390722837738542_30763388304883
39454587_2188135707925122_34581490578919
23621544_2055823284702302_80085024453235
39777226_275842653018674_774394519855562
Skills

Photoshop

Procreate

Illustrator

InDesign

Krita​

Sketchbook

Languages

English

Hindi

Bengali (Native)

French (Elementary)

Work​
experience​
DDB (22feet Tribal Worldwide)
Content Strategist

2016-2019

 

• Ideation, planning and execution of campaigns depending on the brand objective and/or client brief. 
• Curating monthly calendars with content that aligns with both business-as-usual as well as campaigns. 
• Planned monthly e-mail marketing campaigns.
• Collated data and learning points for monthly reviews and campaign reviews. 
• Coordinated with client and internal team of designers, developers, media and SEO team.
• Curated content for other formats such as brochures and posters. 
• Scripts and concept notes for digital videos. 

 

Shrooms Creatives

Account Manager and Content Specialist

2015 -  2016

 

• Incorporation of latest trends on social media platforms in the content
• Measured brand performance and growth on Social Media
• Proof-read Client presentations
• Monitored social media platforms of the clients
• Responded to queries in a timely manner

Iffort

 
Social Media Trainee
2015

 

• Managed brand presence on FB, Twitter and communities across similar social networks.
•Thought and executed fresh ideas for consumer engagement across various social media channels
•ORM
•Posted updates, news and announcement in a timely manner using appropriate content. 
•Regularly observed the online activity of the client’s social media channels and reported on the social media best practices.
•Assisted the Social Media Manager in creating performance reports as per the desired frequency
 

Studio Mindscape

Content Writer

2013-2015

•Developed digital strategies for clients, including websites, mobile, search, social media, email marketing, campaigns and promotions, mobile etc.

•Understood clients' business, domain challenges and provided strategic direction for their digital needs.

•Analyzed and understood the client mandates in terms of their business objectives.

•Researched and kept current on emerging online trends and best practices specific to digital media